Have a Holly Jolly July? 🎄🎁🤔

There are 156 days until Christmas. 🎄

But despite so much time remaining before the most wonderful (and stressful) time of the year, you’re likely seeing sales, ads, and “Jingle Bells” in your July inbox.

But why does Christmas in July even exist? And, is there any merit to it?

The idea of celebrating Christmas in the summer has roots dating back to 1933, when a North Carolina girls’ summer camp threw a mock Christmas celebration—complete with tree, snow (cotton), and a visit from Santa.

The concept gained popularity during World War II, when the U.S. Army and Navy used "Christmas in July" to encourage early gift and card sending for troops stationed overseas.

Nice, right? But, retailers soon picked up the trend, using it as a clever mid-year sales strategy—especially during the slower summer months.

Today, if you're not feeling grinchy, it’s become a fun excuse to spark joy, beat the heat, and get a head start on the holiday rush. (Craft fair, anyone?)

But, does prepping for Christmas during the month of July actually help?

According to psychologists, holiday stress often stems from time pressure and unrealistic expectations. Tackling things early can support your mental well-being and family harmony. Between gift shopping, meal planning, travel logistics, and family expectations, it’s easy to trade in joy for just getting by.

But not all July efforts for Christmas are created equal. Trying to do it all now is no better than trying to tackle it all in the twelfth month of the year.

Taking small steps now—like planning budgets, making gift lists, or even snagging early deals—can reduce the last-minute frenzy and give you more room for what really matters: connecting with loved ones.

🎅So… What Can You Do Today?

• Start jotting down gift ideas
  

• Set a holiday savings goal
  

• Declutter kids’ toys or décor early
  

• Plan out December events or travel

• Snag great deals! Preorder that special book or limited edition bundle (wink! wink! 🕷️)

Whether you’re dreaming of a white Christmas or just trying to make it through December with your peace intact, a little July planning goes a long way.

And if you want Christmas to fit within the actual holiday season, and leave your Summer alone, don’t worry about following the Christmas in July lovers. You're the best judge of how to manage your holiday prep! ❤️

Warm Regards,

Miriam Monette

Co-Founder, White Lake Press